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About Lela Ashkarian

Welcome > Agent Info > About Lela Ashkarian ...


Pre-Listing Presentation

Your Home in Paradise

Lela Ashkarian with Syndicated News



Coldwell has recognized her sales achievements with their Diamond Award, President's Circle and President's International Award. Certified Residential Specialist (CRS), Graduate of Real Estate Institue (GRI), Internet Professional (e-PRO), Coldwell Baker Previews and Resort Property certifications, meaning that she has gone through specialized training to be an authority on the area's many high-end luxury homes.

The difference between highly successful people and the so called "average Joe" is to take action when the time is right here and right now.

"Lela Defferentiate from others.
-  Being more Prepared
-  Being more Engaging
-  Being a better communicator
-  Asking better Questions
-  Having a deeper Belief System
-  Providing More Perceived Value
-  and by The creative ideas she presents that are better than the others". Joshua H. J

I already imagine you smiling having stepped through the entrance door, being flooded by enthusiastic feelings that this diamond is yours and as I congratulate you on having bought an luxurious and exclusive property you will be happy with long term I also am very happy that you want your friends and collegues to unleash similar feelings on their own.

Thats why many of my satisfied clients realize that these experiences are bound to be unfolded for many they care for and appreciate, so they recommend them to me that they also will be happy as you initiated the first step like you did for yourself here by calling me.

Looking forward to receive your call ready for action to turn your dream into reality. Lets go for it.

Lela Ashkarian, CRS, GRI, E-PRO, Author
305-395-0814 lela@Coldwellbaker.com


 Florida-Keys-Vacaton

I had occasion to be interviewed by Florida-Keys-Vacation.com to provide
additional insight into the Florida Keys market for their Readers. To find
out what their Readers were interested in, and to gain further perspective
on this exciting market, you can read the interview here

Florida Keys Real Estate, Marathon, Duck Key, Key Colony Beach and Islamorada! Feel free to call me at ANY TIME .. (except during working hours, after work, or on the weekends --- oh.. and not on holidays either) my direct private line is 305-289-6492, cell/txt 305-395-0814.

My-Homes-In-The-Florida-Keys 

Author of "The Crossing"

Armenian Review of The Crossing

Florida Keys Vacation Homes
can be a profitable investment
an invterview with Cathy Sheehan

Florida Keys vacation homes and investment properties are a topic many of our Readers are interested in. There’s something magical about owning a piece of property in this tropical paradise. Whether you’re looking to buy a vacation home, a permanent home, or a vacation rental property, the timing couldn’t be better.

Towards that end, I believed it was important to have a conversation with a Realtor who was well versed with the Florida Keys market as a whole. Someone who knew the region inside and out, and who could provide facts, figures, and helpful insight on Florida Keys vacation homes, investment properties, and home purchases.

Lela Ashkarian is a well respected Realtor with a 13 year, highly successful career. Only someone of her caliber could bring the knowledge and guidance we needed to share with our Readers. I believe you’ll find her interview to be informative and beneficial if Florida Keys vacation homes are an option for you.

Not only is Ms. Ashkarian a well respected Realtor, she has authored several books. Her latest, “The Crossing”, captures the essence of a young woman on the brink of disaster yet imbued with determination to more than survive, to thrive. She has taken the determination she needed to leave her war torn country, and applied that to building a successful career in real estate in the Florida Keys.

Her story takes her from the embattled shores of Lebanon to the palm-studded beaches of Key West, and in her autobiography she weaves a fascinating and inspiring story of courage, ambition, and transformation. The title Ms. Ashkarian chose for her latest book symbolizes many successful crossings in her life—spiritual, emotional, financial, and physical—affording the reader an opportunity for self-examination in the mirror of her amazing life.

I believe you find that the thoughtfulness Lela has put into her latest book is also seen in her answers to the following questions we asked her about real estate in the Florida Keys.

FKV: Out of all of the Florida Keys, which of the Keys is the most affordable for investment properties?

LA: There are certain areas or pockets of areas starting from Key Largo to Key West that have subdivisions where for example you could buy a little mobile home on a canal from $250,000 to $350,000. There are also areas like Islamorada, Marathon and the lower Keys, especially Big Pine area, where for $350,000 you can get good piece of land, and a nice two bedroom/2 bath single family home. It really depends on a buyer’s definition of affordable and where they want their Florida Keys vacation home, permanent home, or investment properties to be located.

FKV: That’s good information because each of our visitors will have different criteria regarding Florida Keys vacation homes and investment properties. Your answer provides them with a helpful guideline to work within. Knowing what you just said, and with real estate being what it is in this downturn of a market, is there any particular Key that would be better at holding it’s value over another?

LA: For Florida Keys vacation homes, investment properties and home sales, there are certain pockets of the market that have retained their value. To name a few, Key Colony Beach which is in the heart of the Florida Keys. Duck Key which has beautiful luxury homes, and Shark Key which is about 7 miles east of Key West. In the Upper Keys other such places are Islamorada, Plantation, and Key Largo. Other parts of the islands where they have kept their identity will hold value as well. These are the places are that are also going to appreciate faster than other areas in the Keys such as Big Pine or Ramrod.

FKV: Ramrod and Big Pine won’t hold their value as well, is that what you’re saying?

LA: I wouldn’t say it that way exactly. Their appreciation down the road would be about 2% - 3% on average. If they someone was buying Florida Keys vacation homes, investment properties or homes in Islamorada, Lower Matecumbe, Duck Key, Key Colony Beach, or Shark Key - those are the areas that would probably appreciate 4.5% - 5.5% in the years to come.

FKV: That’s good to know. So basically, if you’re in Islamorada or Lower Matecumbe you’ll have a higher appreciation rate on Florida Keys vacation homes and other properties than if you were in Ramrod?

LA: Yes, that’s correct.

FKV: Over the last few years, the real estate market in the United States has substantially dwindled. How do you feel the Florida Keys compares to the rest of the State of Florida in terms of the recovery process that’s just beginning?

LA: That’s a very good question. Our market dove in 2005, 2 - 3 years before the nation’s market really took it’s dive. This was because of Hurricane Katrina and Wilma. When these hurricanes passed through, consumers started to become concerned about investing in Florida Keys vacation homes and other types of properties. In 2007 when the economy took a major down turn, and the entire nation took a dive in the real estate market, our market had already dived 2 years earlier. Over the last 4 years our average list price declined -26% .

Now we’re leading the nation again but in a positive way. Our market is turning upward 2 years earlier than it is in the rest of the country. For example, the number of properties for sale decreased -10% to 3,359 from 3,752 in December 2010.

Something else that’s worth looking at is the original list price to sale price which is the price of the property when it was first listed. For the year 2011 that was 76.48%. The final list price to sale price, which is the price of the property at the time of obtaining a contract that resulted in the sale, did not change from 2011 at 90.97% compared to 2010 at 90.77%.

FKV: You said the Florida Keys are about 2 years ahead of the recovery process compared to the rest of the nation. So you’re already seeing some improvement. Does this mean that you don’t have as much inventory for Florida Keys vacation homes, and investment properties as you did a couple of years ago? And is the inventory starting to get picked over making it hard to find a really good buy?

LA: Investment properties, Florida Keys vacation homes, permanent homes all lost their value. It wasn't in just specific islands, it was certain areas such as Key West, Marathon, Big Pine Lower Keys have considerably lost their value by as much as 33% - 40% . They all took a serious dive. So after 2009 - 2010, and the following 2011 and 2012, the number of property sales decreased minus 10%. So between 2006 - 2009 we had 4,700 properties in Key West, now we have 3,500 properties in all of the Florida Keys.

If you look at the months of inventory, which is the months required to sell the existing inventory on December 31, 2011 if no other properties are placed on the market for sale, it decreased by -21% to 20 months or 1 year, 8 months and this is excellent. This absorption quotient measures the relative health of the market and provides a measure of the relationship between the number of listings and rate of sales. Simply put, if you looked at the current trend as a graph you’d see that it has turned upward in sales and downward in listings.

FKV: That’s good news. So there’s reasonable inventory for people looking for Florida Keys vacation homes, investment properties and permanent homes to pick through. Do you feel that it’s starting to become more of an equal buyer’s - seller’s market. That it’s not just favoring the buyer as much anymore?

LA: I believe it will take another 6 months if the market keeps going like it is, and then they’re will be 2,400 listings between Key Largo and Key West. This is when the market will equalize. We will then have more of a balance of harmony between buyers and sellers. It’ll probably be another 2 years before this changes and then becomes more of a sellers market. Any buyers waiting til then will have missed out on a chance to buy investment properties that had once been really high and then had the big price reductions. They’re going to miss out on that opportunity to buy Florida Keys vacation homes and other investments and they’re going to say, “I wish I..., I could have..., I should have...”

FKV: So what’s happening right now is that a buyer can still pick up some of those premium Florida Keys vacation homes, and other investment properties that just a few years ago were prohibitive. The kinds of property people usually only dream about, because they don’t believe they can afford them. They’re still out there right now, correct?

LA: Yes, and I’d like to give you an example of a property that I just closed on Friday. I call it a trophy property. That property cost the seller $4 million. It has beautiful water views, is a 4 bedroom, 4 bath home, and the property closed on Friday for $1,750,000 including furniture. My buyers were ones I had in my database, past clients, and they knew that they were going to miss it, if they didn’t buy it now. The trophy properties are selling very good, and they’re still some great choices because there are 3,500 listings throughout the Keys. Anyone interested in Florida Keys vacation homes, permanent homes, or investment properties at these great prices needs to come down now.

FKV: Obviously one of the things that everyone dreams about is owning Florida Keys vacation homes on the water. Open water preferably. Of course there’s also only so much land on water available so it’s always at a premium. When someone is looking to buy water property, what would be a guideline to expect to pay for a low end vs a high end?

LA: Let’s take a closer look at the area. I’d be very comfortable saying that the average sale price for 2011 was $404,000 between Key Largo and Key West. Now in Key Colony Beach, you could get a nice half of a duplex, 2 bedroom 2 bath, walk in from the beach. A buyer could get a place like that for between $400,000 - $425,000 - $500,000. I’m concentrating on Key Colony Beach for this example because this is the paradise people who come down here love. They love it for the beach, the canals, and because of the community, so they could pick up a very nice half of a duplex for $425,000.00.

FKV: What about purchasing a single family dwelling as a Florida Keys vacation home. How much more would they have to pay for a home over half a duplex?

LA: In let’s say Key Colony Beach, Duck Key, or Marathon, a nice 3 bedroom 2 bath single family dwelling that could be turned into a vacation rental property would rent from $1800 - $2500/week. That house is going to cost a buyer between $850,000 - $950,000 on a canal.

FKV: Some buyers purchasing a Florida Keys vacation home may want to do just - treat them as investment properties. They could keep it as a vacation rental property for some of the year, and then use it part of the year for themselves. I know you do not handle property management, but are people very successful with renting their Florida Keys vacation homes out in the summer months? Are they successful with renting year round as well, or is it typically just the winter months that are productive for people to rent our their Florida Keys vacation homes?

LA: To give you some very good news we have 3 property managers in our office at Coldwell Banker Schmitt who handle Florida Keys vacation homes and other properties. We’re considered to be the largest ‘hotel accommodation’ for people coming down to rent property. This December, 2011, has been the highest in 55 years for vacation rentals and there’s a reason for that. Due to the economy, a lot of people don’t want to leave the United States. Also, since some people have lost their homes, buyers are coming in and picking up these homes as investment properties at very nice prices. They’re then turning those properties into vacation rentals and they’re making money. Starting August, 2011, vacation rentals and long term rentals have been very, very good, and it’s going to continue like that for many years to come.

FKV: So do people rent these Florida Keys vacation homes for long periods at a time?

LA: Well Florida Keys vacation homes that are rentals require a transient license, and there are certain areas you can rent and there are certain areas where the city and county will not let you rent less than 28 days. Back to Key Colony Beach if you had a 3 bedroom 2 bath or a 4 bedroom 3 bath, a house like that could rent upward of $2700 - $3500/week. My customers that have bought these properties are making $80,000 - $100,000 from these properties a year. Now that’s a great vacation rental investment.

FKV: Yes, it sure is. Especially if you can use the property as your own Florida Keys vacation home . Another question regarding water property, and I’m sure there are different views on this subject, but it’s regarding the Atlantic side vs. Florida Bay or the Gulf side. Which side would have the greatest resale value?

LA: That really depends on what the buyer wants. If they want a sunrise or a sunset is the only real difference between the 2 sides. The Atlantic side will give a buyer beautiful sunrises and the Florida Bay and Gulf side will give them wonderful sunsets.

FKV: So there really isn’t any difference in value or price, it simply comes down to personal preference when looking a Florida Keys vacation home.

LA: Exactly.

FKV: Are there are restrictions for a non-US citizen or resident to purchase property in the Florida Keys or on the water? The reason I ask is that some countries, Mexico for example, they won’t allow non-citizens to purchase ocean front property.

LA: Foreign buyers have increased their appetite for property in the Keys, and I believe that 24% of this coming year, 2012, will be foreign buyers. The reason is the dollar is low, mortgage rates are low and inventory is high so it’s the perfect time for foreign buyers to pick up some great investment properties. However, they do have to follow Federal government requirements for such things as visas, federal taxation, recording and compliance, financing and credit, property tax and insurance. Other than that I’m inclined not to comment as I can’t give legal advise.

FKV: Fair enough. Can you give us some sort of an idea as to what to expect to pay for property taxes in Monroe County for a Florida Keys vacation home?

LA: Taxes in Monroe County - hmm, well I’m going to give you an example that I give to my prospective buyers. Let’s say on a $1 million home, expect to pay $10,000 in property taxes. That will be for school, county, and water district. For more specific information regarding a property, they can either call me 305-395-0814 or visit Monroe County Tax Appraiser’s Office.

FKV: This is kind of a fun question for you Lela because it’s what people often think of when they think of the Florida Keys. The Keys are made up of all these wonderful islands and you’ll see these tiny little islands tucked off all by themselves. Is it possible to still own an island and have your own Florida Keys vacation home there?

LA: Sometimes people will see an island that is listed and it’s really very inexpensive - and they think they can buy it and live on it. If an island does not or did not have an existing structure on it, it will be very difficult, not impossible, but difficult to get permitting to build a house on that island. However, if the island has an existing structure on it and it needs remodeling, come on down island lovers because that’s very doable.

FKV: That’s a good point. I was wondering how that would work because if it’s a raw island, meaning no structure has ever been there, how would they get water and utilities to it? There would have to be water wouldn’t there? You wouldn’t want to be living on something that’s like the Dry Tortugas. So how do these people survive on these islands? Do they have wells and power?

LA: I showed a couple of homes to a client and he wanted to live in Deer Key, the No Name Key. This house was a big house, it collected the rain water, and it did not have electricity but they had the battery operated home and they lived happily ever after there. Yes, you don’t really need to have electricity, you have battery operated generators instead. The batteries are huge and everything is solar powered.

FKV: Well that’s interesting because of course now this is the era of satellite, so you have phone, internet, you’ve got the solar power and rain water so your Florida Keys vacation home can be very self sufficient.

LA: Yes - they have everything they need on their little island.

FKV: I know in the State of Florida, insurance is very different compared to other States because of hurricanes. Many insurance companies stopped insuring after 2005. What can you tell us about insurance in the Keys? What do buyers need to have to properly protect their Florida Keys vacation homes?

LA: Buyers needs to understand that everyone who lives in the Florida Keys has insurance. For example, the $1 million home we talked about earlier, their insurance will be $10,000 +/- per year. That will cover their wind insurance and their flood insurance, so whether it’s a high or low end property there is insurance for it. The only difficult part comes when it’s a mobile home. If the mobile home was built before 1976 they then have to get Lloyd’s of London or a carrier like that and that will be very expensive - but they will get the insurance.

FKV: You’ve lived and worked in the Keys for a number of years, but if you could look at the area from a brand new, first time perspective - what would be your first and favorite pick for a place to live?

LA: Well as someone who loves the Keys and as anyone who lives here will find out, it’s that your life is a magical miracle when you live here. When you choose to live in these islands whether it’s Key Largo or Key West you have to be connected to the ecosystem, you have to be connected to the sun, the moon, the wonderful sunsets, and of course to your community. No matter where you go in the Keys you’re going to find something in your life, whether it’s fishing, diving, snorkeling, there’s something wonderful for everyone. If you’re a water lover, you’re going to be out and about enjoying all the many water sports.

When I came in 1983, I had moved from Lebanon. I’d worked for the American Ambassador Secretary there. I had to evacuate Lebanon, and so when I moved here I chose to live in Marathon because if anything happens, say because of a hurricane, evacuation is important to me. The last thing to close and the first thing to open is an airport. So I situated myself in Marathon. It’s a nice community that’s away from the hustle and bustle of Key Largo and Key West. For almost 30 years, Marathon has been home to me and I absolutely love it.

FKV: So if you did have to evacuate you can get our from Marathon fairly quickly,

LA: Yes, and I don’t mean to take away from the other islands because they’re wonderful and they have their own special flavor. Each island has it’s own characteristics and personality, and they attract people who appreciate those characteristics.

FKV: Yes, that true. People that like Marathon prefer the more laid back lifestyle. Those who like Key West love all the activity and night life. People in Key Largo like being closer to Miami. So based on what you just said, what is your most favorite thing to do? What do you enjoy doing the most?

LA: Here and now in my life, the most interesting thing I’m doing in my life is empowering, impacting and inspiring people. I read a lot, I’m an avid reader, and I’m an author. Other than that I like sailing and I absolutely used to be an addict for night time fishing for yellowtail. I also love to fish for mangrove snapper, grouper during the day, and sailfish. I used to also go out the 28 miles to the Marathon Hump and fish for tuna. But I would go almost every night to fish for yellowtail and I used to also dive. But right now, here at this point in my life, I enjoy reading deep subjects on spirituality, personal mastery, and organizational leadership.

FKV: Lela, this last question has several parts. If you had to name off the top of your head the “best of” communities for golf, luxury and waterfront - what would say the best communities are?

LA: That’s hard because there are several nice golf courses, Marathon and Key Colony Beach and of course Key West, but to be right there, the one at Sombrero would be nice. I have a home under contract right now and the property is sandwiched between the Sombrero Country Club and Boot Key Harbor.

FKS: Well that home certain has the best of everything, the golf course and the water! What would you say the best luxury communities are for Key West, Marathon and Key Largo?

LA: Well that’s a very hard question because there are homes in Duck Key that are $3 and $4 million, there are homes in Key Colony Beach that go from $4 million to $6 million, and there are wonderful homes in Lower Matecumbe and Key Largo, North Key Largo - Ocean Reef area and the Sunset Key in Key West.

FKV: Those properties are like waterfront properties too. That means luxury properties are synonymous with waterfront properties in the Keys?

LA: Yes, that’s correct.

FKV: Well thank you Lela for providing us with insight into the real estate market and trends affecting the Florida Keys for anyone interested in Florida Keys vacation homes, permanent homes and investment properties.

Additional Information:

Lela has a signature motto that says “Have the best day of your Life”. I’d like to add to her motto by saying that any day you spend in the Florida Keys is automatically the best day of your life. If you own a piece of this heaven, life will always be that much better!

Lela Ashkarian was the top Realtor in 2011 at Coldwell Banker Schmitt. Her credentials are PA, CRS, GRI, e-PRO, SFR, and Author. She has worked at Coldwell Banker Schmitt for most of her illustrious 13 year real estate career in the Keys. The office is located at 11050 Overseas Highway, Marathon, Fl 33050, and the phone numbers for Lela are: Cell/Text 305-395-0814, Private Line 305-289-6492. The following is a link to Lela’s website and she also has a 15 page report she’ll gladly send to anyone interested in purchasing a home or investment property in the Florida Keys.



Florida Keys Vacation Sidebar

In the State of Florida it is illegal for a Realtor to give a referral fee to any non-Realtor. I am not a Realtor, therefore I do not receive any compensation from Ms. Ashkarian for recommending or referring her to you.

I personally selected Ms. Ashkarian for this interview because I believe her knowledge regarding Florida Keys vacation homes and investment properties will be beneficial to you, my Readers. I also find her to be kind, insightful, and genuinely interested in her clients.

Cathy


Your Real Estate Consultant for Life?

My Personal Path and Passion Click HERE

Meet Lilas 'Lela' Ashkarian, Top Producing Agent, Coldwell Banker Marathon, Middle Keys, P.A, CRS, GRI, e-PRO. Author of The Crossing, Living a Life Witout Regret, Living in Florida Keys since 1983.
Coldwell Banker Schmitt Real Estate, Top Agent.

The process of Lela's sales approach, her strategy, and structure is driven by her philosophy.

1. She gives value first.
2. She helps people like you.
3. She strives to do her best at what she loves.
4. She establishes long-term relationships with valued customers.
5. She has fun -- and has fun every day.


She has proven result,  professional designations from National Association of Realtors,  as (CRS, GRI, e-PRO, SFR) that can make all of your real estate endeavors lucrative and stress-free.

"The strength of Lela lies in the ability to respond, able to

assess a situation quickly, and prepared to act independently of
others to solve problems that may arise. She has a relatively
outgoing and friendly approach to people, but is also sensitive in relation to
other's needs. She likes new ideas and experiences, and are able to
be inventive if the situation requires it." K.R.

Florida Keys Real Estate Top Agent Coldwell Banker Schmitt, 305-395-0814 Lela Ashkarian


Lela Ashkarian, is an author and a Real Estate Agent/Consultant, Coldwell Banker Schmitt Real Estate. A primer real estate company of the Florida Keys area. With over twelve years of experience in the industry, Lela is highly regarded by co-workers and clients for her professionalism and keen industry knowledge. On a daily basis, she is primarily engaged advertising ocean and beach front properties, screening potential buyers, setting up appointments, and researching competitive market prices. She has been granted numerous awards including Marathon Regional Sales Leader for the 2008-2009 by the International Diamond Society. Lela credits her success to her strong work ethic and inherent interest in the real estate industry. She contributes to various charities and affiliations including the Children's Charitable Foundation. The Armenian Missionary Association of America, and Local Evangelical groups. In her spare time, she enjoys reading, fishing, hiking, traveling and inspiring people to find their purpose and voice in life.

Brian Schmitt, Owner/Broker Coldwell Banker Schmitt Most Trusted name in Florida Keys Real Estate, presenting the 2009 Top Producing Award.

In recognition of professional destination and to further acknowledge personal and academic achievements of note, Lela Ashkarian will be included in the 2010/2011 Princeton Global Network Registry. This honor is bestowed upon only the most distinguished individuals and is offered only by invitation.
BestFloridaKeysRealEstate.

"Lela takes her time to read, takes consideration of the big picture, understands the customer's/client's needs and considers their preferences and practices.  She Makes the effort to educate agents and buyers and help them understand the REO/Short Sale process when trying to purchase and REO or Short Sale property.  She is available, timely and responsive. Great agent and she is proud of it.  Works hard and is willing to do the hard work.". JHF

By the way, why is that immigrants to the United States succeed and become self-made millionaires at four times the rate of native-born Americans on a per-capita basis? and the simplest reason of all, aside from the fact that they had to have more ambition to leave their home to come here, is that they come here with a blank slate...is they come here, and they say, "Now, I'm starting all over from nothing." Many of them come here penniless, with no friends, no contacts, no ability to speak English. They have no education. They have no background. they start with nothing but a blank slate. and what they do is they say, "Now, I'm in the land of dreams. What is my dream?" (Brian Tracy). Does this resonate with you? it does with me! Now what is your dream?

About Lela

*Dance as if no one were watching, Sing as if no one were listening, and Live every day as if it were your last.*

Using my multi-language skills, I help international property buyers who are having trouble understanding U.S. real estate laws.  Also I help real estate investors spotting the best deals on the market by providing them up to date home valuations.

My Mission Statement is focused on 'What's In It for You"

In harmony with this purpose, I provide a smooth, understandable, and stress free experience when buying or selling your home. I treat all my clients the way I would like to be treated. I listen to each person with a true desire to understand their wants and needs I offer exceptional service and respect, which is what you and I deserve and should expect from others.

I do what is right, not what is easy by working every day to focus on your goals . I fully explain all of your options in every situation, which gives you knowledge to make informed decisions. I like you to refer to me your friends, family, and work associates. This way I can continue to focus on your needs and goals.  Lela Ashkarian, Realtor/Author, The Crossing


Only as far as we seek can we go. Only as much as we dream can we become...

I am 100% dedicated to becoming the best I can be. I take this very seriously and have been fortunate to work with some of the best motivational and inspirational people around! Below are recent pictures of me with my Coach Bob Proctor (who appeared in the movie: www.TheSecret.TV)  and Jim Rohn, from a recent conference in Atlanta.

Left: Loral Langemier, Author of Millionaire Maker, Lela's mentor.























Lela and Jim Rohn (left) and Lela and Bob Proctor (Right) In 2006 Atlanta Conference.

Do you know exactly what you want from life? Have you a definite plan for getting it? Then your next step is to concentrate on the goal and the plan with such determination that no obstacle can block your way.

Remember, your only limitations are those you set up in your own mind. Concentrate on overcoming them and nothing can stop you.

GET Your DISC Test FREE : Lela is motivated by her ability to lead groups and influence others around her. She is someone who takes the responsibility of leadership seriously when it is given to her, and is typically able to make important decisions without delay. She exudes confidence and others respond to Lela's natural ability to be a front runner.

Neat and orderly, others usually see Lela as practical. She needs adequate information to make decisions, and she will consider the pros and cons. She may be sensitive to criticism, and will tend to internalize her emotions. Lela likes to clarify expectations before undertaking new projects, and she will follow a logical process to gain successful results.

A warm, outgoing person, Lela enjoys having a high level of interaction with others. She usually finds the "silver lining" in a difficult situation, and typically enjoys the thrill of trying new things. She has a gift for influencing those around her and is viewed as an instinctive communicator. Others find Lela easy to approach and enjoy her easy, open rapport.

Lela doesn't care for routine and will often actively try to change monotonous situations. She tends to march to the beat of her own drum, and prefers to do things on her own so she can work at her own pace. Lela is sometimes seen as being in a hurry to get where she is going since she tends to move quickly from one thing to the next.



Article on Lela and Karen Doll, Coach

Also, click here for this endorsement letter from a commercial real estate broker that I would like to share about the Bob Proctor programs.

I fully embrace my life and work. When you come to me, you have a 100%commitment that I will do everything in my power to save you time and money. I KNOW you will not be disappointed!

 


I STRONGLY BELIEVE IN THE SERVICE DISPOSITION:
This transfers to all aspects of my life. I hope you can enjoy these pictures from my trip to Armenia where I sponsored my time and money to the Armenian Relief Society Children Ward. I am dedicated to helping community and the planet. I also give 10% of my income towards the good of this planet! THIS makes me happy...
























As a successful and very pro-active Realtor/Investor living and working in our unique community, I actively market your property on a daily basis through U.S. and the World in order to bring you qualified, willing and able buyers.  I specialize in representing my customers in the purchases and sales of single-family residences, land, income producing investment properties. . My sales area covers the Duck Key, Hawks Cay Cottages by the ocean and beach,  Grassy Key, Coco Plum, Key Colony Beach, Ocean Isles Fishing Village, Marathon, Sombrero Key, Flamingo Island, Sombrero Beach Luxury Homes, Seven Mile Bridge, Big Pine, Cudjoe, Key West. Our offices span from Key Largo, to Key West.  If you are serious about selling and buying your next property, please email me.  I don't list homes I sell them!

History lovers would enjoy these areas! For instance, the Seven Mile Bridge, built in 1909, remains a marvel of engineering. Pigeon Key, just beneath it, is a tiny shrine to those who built it and the miracle that was the Overseas Railroad. Huge steamships once departed for Havana, Cuba from Knight’s Key, filled with passengers who reached them by train from far off places like New York, Boston and places further north. Once a year there is a foot race across the Seven Mile Bridge, bringing joggers and runners from all across the globe. Space is reserved at a first come first serve basis, so register early and get your applications in quick. The view while running is a spectacular panorama of the Keys waters, a picture you can get no where else on Earth.

Planning To Buy 3 to 6 Months Or More In The Future?
Start Your Real Estate Education By Receiving Weekly House Or Condo Listings Automatically!
Given Marathon and Middle Keys fast-paced housing market, you need to know what homes are available out there and, depending upon when you want to buy, you sometimes want that information very quickly! I have a very unique program to help you do that... one designed for people who are not going to buy right away but would like to start getting their 'ducks in a row' and get educated. Sign up for my latest listings
 or set up your own personal property search.  Florida Keys and Keys West Real Estate and history HERE

We make it easy for you!  What's more, you are under no obligation to us. You can cancel your membership at any time... no questions asked.

Thank you and have a great day!Your Realtor for Life.
Lilas Ashkarian, e-PRO, RECES, Your Consultant for Life
“Educated Buyers are Successful Investors. We Educate!


PS:  'In order to comply with state or Federal 'No Call Rules,' please only supply your phone number if you are granting permission to call. I never provide or sell numbers to others. Thanks!'

How I Work

I will work to keep myself informed in the most advanced methods of alleviating the customer’s needs.  I joined the real estate industry as a result of my dedication to people who love to achieve their goal in life. I put the interests of my customers first, and the result is leading me to my true place in life.

My enthusiasm wants me to know all there is available about this field.  If possible I want to know about it more than anybody else and desire to serve my customers and clients.  I work not only to my success but to the success that benefits all parties involve.  The path of a complete circuit must be formed. 


I have gathered talents, experience, and wisdom through years of experience in the market place of life… I can do all things thru intelligent thinking that strengthens me.  Wealth and success is coming to me, health is mine, and I believe to be successful, lucky, prosperous and spiritual.   I have peace in mind and heart that’s why I am successful... I serve one God and one humanity.

Infinite intelligence attracts to me the buyer or the seller who wants it and prospers in it.  It is the right buyer, right time and right price. I am here to serve the humanity and reveal more and more the God’s wisdom, truth, beauty to all people in the world.  My gray hair stands for wisdom, skill, and understanding.  My emotional and spiritual maturity is a tremendous blessing to any organization.


I will give increase of life to others and make them sensible of this gift.  They will be attracted to me and I will get rich. I will inspire the children with the faith and purpose of the advancing life.

One last note...

I know you have some important things that you want to accomplish. After talking to you on the phone, I believe I can help you and I need to ask you a few thought-provoking questions.

As I listen to your answers if I don't think I am the right consultant/agent to serve you I will let you know immediately. Fair enough?

Also, I will show you how I work. As you listen, if you don't think you're the right client for my consulting services, please feel free to let me know. Fair enough?

My opinion is if you feel that it is for your benefit, both financially and life style, you will probably end up working with me. It has to be mutually beneficial. Fair enough?

As a Coldwell Banker agent learn more why this will benefit you.

The process of my sales approach, strategy, structure is driven by my philosophy.
My Sales Philosophy is:
1. I give value first.
2.  I help other people.
3.  I strive to do my best at what I love.
4.  I establish long-term relationships with everyone.
5.  I have fun -- and I have fun every day.


Enjoy this endorsement I recieved about the Bob Proctor Programs:

Bob & Carol,

I wanted to take the time to acknowledge one of your coaching students, who has been extremely supportive of your programs and very encouraging of others to participate, as she is enjoying such great benefits herself. Her name is : LeLa Ashkarian

I first met Lela, in Atlanta, Ga, at the Claim You Power - Hosted by Vic Johnson. I have to admit I really was not that familiar with the Bob Proctor Programs. Lela made a believer out of me and I signed up for the year long coaching, I also gave the program to my husband as a birthday gift. So we are participating as a couple. What an experience for us to share!!!

Lela is the one who encouraged me and gave me the insight as to what this program had to offer and what the personal benefits would be, if you follow through and stay committed. Again, Lela has stepped to the plate to stay in touch with me and be a supporter and a fan continually reaffirming, this works and also passing along wonderful suggestions and things that are working for her and the MM Group which she is apart of. I have taken her suggestions and passed them along to the MM Group, which I am a member (egroup 241) therefore another group of MM Membersare being supported and touched by Lela's caring and supportive ways.

I am blessed and grateful that Lela has been attracted into my life and I hold her and her knowledge in the highest regards, and I am so thankful that she so freely shares her knowledge and experiences with me, as well as other members of your coaching program.

Your Company has an asset, in Lela. I wanted to share my appreciation for LeLa with you, because she has been a teacher, a supporter and most of all for her gifts of giving and sharing. She has touched and blessed, many, many of your coaching students lives, in a way, it will be difficult for us to repay her.

My starting point to repay, is to let each of you know what she has done for Tommy and myself, as well as the members of MM Group 241.

With Love, Gratitude and Appreciation -Ruth Murphy - MM Group 241


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Suggested Reading  The Crossing, By Lela Ashkarian, Think and Grow Rich, Science of Getting Rich, Acres of Diamond

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Real Estate Tips

Investment Real Estate >Your Own Dormitory

Your child has just been accepted to a university. When you look at the room and board fees, you nearly go into shock! If the school is located in a large metropolitan area, there is an interesting alternative to the college dormitory.

Many parents are investing in condominiums or single family homes near the college campus. They rent the house to their children and one or more roommates. When their son or daughter graduates, they sell the property. The property's anticipated appreciation may go a long way toward helping to finance college expenses.

Many parents sit down with a local real estate agent after their son or daughter is accepted to a college. A real estate agent can provide information about neighborhoods near the school, properties that are for sale, and the amount of rent you can expect to receive from the property.

See All Tips In The "Investment Real Estate" Category >
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Real Estate Trivia

Q 
What is the most common street name in the US?

A 
Second Street ranks as the most common street name. First Street is not #1 because many "First" streets are called "Main" Street.
See More Real Estate Trivia >


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Lela Ashkarian, REALTOR®, real estate agent and broker for Marathon Key, Duck Key, Key Colony Beach, Islamorada and Coco Plum Beach, Florida home listings, property and land for sale - NUMBER1EXPERT

'Lela' Ashkarian P.A. CRS, GRI, e-PRO,
Coldwell Banker Schmitt Real Estate

11050 Overseas Highway
Marathon, FL. 33050
Direct: 305-395-0814
Mobile: 305-395-0814
Private Land Line: 305-289-6492
eFax: 305-946-7771
Office Line: 305-743-5181
Email: lela@coldwellbanker.com
Email: lelasells@bellsouth.net
email: 395.0814@305.ac
email: aslanlelalu@gmail.com

Florida Keys Real Estate Top Selling and Listing Agent, Member of Primier Upscale Preview Coldwell Banker International President's Circle, specializes in Luxury homes, condos, townhouses in Marathon and Middle Keys, Key Colony Beach Real Estate, Coco Plum beaches, Grassy Key, Duck Key Shark Key and Upper Keys Islamorada. 305-395-0814. Florida Keys Real Estate Living in Florida Keys since 1983. I will and can help you find that perfect home in the Marathon, Duck Key, Key Colony Beach, Coco Plum and Islamorada Upper Florida Keys. Call Lela Ashkarian, Coldwell Banker Schmitt Real Estate, 305-395-0814 Real Estate Florida Keys Top CRS, GRI, e-PRO Realtor.

CRS ePro GRI Equal Housing MLS REALTOR CRS RELO SFR




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